• Welcome to Regulars

    Thank you for exploring more!

    We love to see, analyze & solve business problems!

    We believe in success of our partners and try to create a win-win situation benefiting everyone

Regulars is a Multi-Brand, Cardless Rewards Program for One-of-a-kind Rewards.

This program is easy for businesses to deploy & fun for customers to use.
In-store tablet puts business's exclusive rewards at their customer's fingertips.

About Us

There is something new everyday at Regulars! We just keep asking us these questions & figured out, they define us.

Why Regulars?

We saw a need.

A need to make loyalty easily accessible to all customers and readily available at every business.

All small or medium businesses should have equal opportunity to deploy effective loyalty solution which delights customers too.

Hence Regulars!

What is Regulars?

Regulars is the software that connects business's to customers.

It is a program that fits every business’s personality, culture, brand, and objectives in order to foster more personal relationships with their customers.

Regulars = Customer Loyalty - Complications
Regulars = Happy business's & customers

We like to believe that we are here to solve the loyalty solution problems that Indian SMB market faces today.

Meet the Team

We are a small team with great skills. See the faces behind the lines of code.

Lakshmi Narayana

CEO & Founder

Saurabh Agarwal

COO & Founder

Manas Agarwal


Harshad Gupta

Product Developer

We Got Skills

We don't just say we can do it.
We prove ourselves by doing it. We are born for this.




Mobile Apps


Working at Regulars is not a job. It’s a career game changer.

Detailed career listings comming soon!

Meanwhile, if you are interested in a partnership or working with Regulars, drop us a email!

Terms & Conditions

We try to keep a tough topic as simple as possible.

Regulars Privacy policy

Importance of Your Privacy. At Regulars, your privacy is of great importance to us. We understand that you entrust us with certain private information to help us provide various products and services. In exchange for your trust, you expect and deserve our commitment to treat your information with respect and in accordance with this Privacy Policy. Rest assured that we will protect your privacy. Under no circumstances will Regulars sell or share any personal information about you to or with any person or organization except (i) as authorized by you, (ii) as described in the relevant portion of Regulars's Website (the "Website"), (iii) in connection with providing various products and/or services to you (the "Services"), (iv) to the extent you make any use of Regulars's mobile software application commonly referred to as "Regulars Rewards" or any other Regulars mobile application (the "Application"), to merchants with which Regulars has a business relationship, (v) as may be required by law or court order, or (vi) as otherwise set forth herein. The Privacy Policy below describes the standards we adhere to in handling information about you and any personal information you submit through the Website and/or the Application.


A Special Note About Children.
Children are not eligible to use our Services and we ask that minors (under the age of 18) do not submit any personal information to us or use the Services. Regulars does not collect or maintain information from those actually known to be under the age of 18, and no part of Regulars's website, the Application or Services is structured to attract anyone under the age of 18. Other age restrictions may be set forth in Regulars's Terms of Use from time to time.

Important Categories of Information for you to Know:

  1. Who We Are.
    Regulars a unit of Nivel Solutions India Pvt Ltd. a company incorporated under the Companies Act, 1956 and having its registered office at #201, Ravoos Chaitra, 2nd Cross, Ayyappa Layout, Munnekolala, Marathahalli, Bangalore-560037 operates a website located at www.regulars.co.in and the Application through which certain rewards and/or loyalty programs may be administered.

  2. Information We Collect.
    There are several areas on the Website and/or within the Application where you may be asked to enter both personal and non-personal information including, by way of example and without limitation, your name, address, phone number, birthday, Facebook and/or Twitter usernames, and information regarding your cell phone and/or other mobile device. In addition, when you use the Application Regulars automatically receives and records information on our server logs from your browser or mobile platform, including your IP address and location. Regulars also collects and uses additional information from users such as transaction location, purchase activity, Application open date and time, idle time, and all clicks and/or swipes within the application (together with time and order). Regulars may also collect information posted by users on social media sites for users that have opted to connect to or otherwise link Regulars with social media accounts including Facebook and Twitter. We treat this data as non-personal information for purposes of providing the Services, except where we are required to treat it as personal information under applicable law. We DO NOT sell or share any personal information about you to or with any person or organization except (i) as authorized by you, (ii) as set forth in the relevant portion of the Website, Application or within any agreement between us, (iii) in connection with providing various products or Services to you (either directly or through one or more third parties), (iv) as may be required by law or court order, or (vi) as otherwise set forth herein. In particular, and not in limitation of the foregoing, information you enter at the Website and/or Application (i) will be shared with the merchants or third party service providers with which Regulars has entered into a business relationship in order to provide the Services, and (ii) may be shared with various third parties in connection with making available to you certain offers (which offers may be based on or related to your location at the time the offer is made available to you). In addition, Regulars may sell, disclose or otherwise use information gathered on the Website or within the Application to third parties on an aggregated basis.
    1. a. Information we receive from you. To use certain of Regulars's Services and/or to access the Application, you'll need to provide certain personal information which may include, without limitation, your name, address, birthday, phone number, Facebook and/or Twitter user names, e-mail address, information regarding your cell phone or mobile device and other information.
    2. b. Technical information we collect. In order for Regulars to ensure that we are providing the best possible consumer experience on the Website and within the Application, we collect and track certain user information. When you visit the Website, our Web server may send a cookie to your computer. This cookie would be intended to store a limited amount of information about your site visit. The cookie tracks aggregate information on how our site is being used, including session counts, navigation patterns, pages visited, etc. These cookies, however, do not store any personally identifiable information such as your name, email address or phone number as you browse the site. When you submit a question, we store your cookie identification in our system. This cookie allows our site to recognize you when you return. Regulars may also utilize Web Logs to track aggregate information about how our site and/or the Application is being used. Web Logs track anonymous user information, including the number of visitors to the Website, operating systems, Internet Provider addresses (if publicly available), and browser type. Unlike cookies, Web Logs are maintained only on Regulars servers and do not store or place anything on the user's computer.
      If you come to the Regulars Website from an online banner ad, an anonymous identification number may be passed to the Website. This information cannot be used to gather any personally identifiable information about you. It will only allow us to track the overall effectiveness of our online advertising, marketing and banner advertisement campaigns.
    3. c. Other Information we get from your use of the Services. We may collect information about the Services that you use and how you use them. This information includes:

  3. Device information
    We may collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number).

  4. Location information
    When you use the Service or access the Application, we may collect and process information about your actual location. We may also use various technologies to determine location, some of which may be made available through third party licensors.
    1. a. Information from surveys. You may have the option of completing an online survey at the Website or within the Application from time to time. Participation in surveys is completely voluntary and it is your choice whether or not you wish to disclose your personal information to us in connection with any such survey.
    2. b. Information from the "Contact Us" section of the Website or Application. You may contact Regulars through the "Contact Us" feature. Participation in this area is completely voluntary and it is your choice whether or not you wish to disclose your personal information to us.
    3. c. Information collected other sections of the Website or Application. Regulars may, from time to time, make various resources available to you at the Website or within the Application. At times we may collect personal information in connection with providing such services.

  5. How your Information is used.
    We use the information you provide to provide the applicable Services to you, either directly or through third party service providers, as further described above in this Privacy Policy. Regulars may also share certain aggregated data with other third parties for general marketing and demographic purposes; however, this data, when shared on an aggregated basis, does not include any of your personal identifying information. Some of our Services may be offered in conjunction with partner companies, affiliates or other companies or websites with which we work. In order for us to provide these Services to you, it may be necessary for us to share your personal information with one of such entities. These parties are not allowed to use personally identifiable information except for the purpose of providing these Services. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular Service.
    In addition to the uses of the information described above, Regulars may, from time to time, collect purchasing information and/or data from other sources. Regulars may collect this information for purposes of performing analytics and conducting consumer research. This information may be used to communicate and provide additional information that may be of interest to you and our merchants.
    In addition, Regulars may disclose account or other personal information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with Regulars's rights or property, other Website or Application users or anyone else that could be harmed by such activities.
  6. Altering Information You Submit.
    1. a. Retaining your information. The Information provided by you shall be retained for such period as is required for the purposes for which the information may be lawfully used or is otherwise required under any applicable laws for the time being in force.
    2. b. Altering Information. Regulars may alter, modify or delete any information you submit to the Website or through the Application if it believes, in its sole discretion, it is necessary or desirable to do so.
    3. c. Request to stop receiving emails, sms, push notifications from us. Periodically, Regulars may send you emails, short message services and push notifications to alert you to various opportunities or offers available at the Website or within the Application. If you do not wish to receive any of these offers, please send an e-mail to contact@Regulars.co.in to remove yourself from our mailing list.

  7. Security.
    Regulars uses extensive and sophisticated secure technology to protect your data and transmissions between you and Regulars. Transmission between browsers and our web server is implemented using either Secure Sockets Layer (SSL) technology or Regulars's proprietary mobile application that utilizes SSL-encrypted communication. This technology requires an SSL-capable browser. Although Regulars has taken these reasonable and appropriate measures to ensure that your personal information is delivered and disclosed only in accordance with your instructions, Regulars cannot and does not guarantee that the personal information you provide will not be intercepted by others and decrypted.

  8. Changes to Privacy Policy
    If we make a change to our Privacy Policy in the future that will affect how we treat your information, we will post such change at the Website and/or within the Application, and such change will be deemed to be effective 2 days from the date of such posting. In that case, your ability to opt out of the new policy will be determined by applicable laws.

  9. Business Transfer
    We may, in the future, sell or otherwise transfer some or all of our assets or equity to a third party. Your personally identifiable information and other information we obtain from you via the Website or the Application may be disclosed to any potential or actual third party purchasers of such assets or equity and may be among the assets transferred.

  10. Acceptance
    If you do not agree to the terms of this Privacy Policy, please do not provide us with any information and do not use the Website or the Application. By using the Website or the Application and voluntarily providing information to us, you consent to our collection and use of the information as set forth in this Privacy Policy.

  11. Links
    The Website and/or Application may contain links to other websites or applications that are owned and operated by third parties that are not affiliated with us. When you use those links, you leave the Website or Application (as applicable) and we are unable to control how the owners of the websites or applications you link to handle any information they gather about you, including their privacy practices and use of cookies. This Privacy Policy applies only to the Website and Application and does not govern activities on linked websites or applications. We encourage you to review the privacy policy of any other website or application you visit, download or access to understand its owner's practices on how it collects, uses and discloses your information.

Regulars Website Terms & Conditions

These General Website Terms govern all visits to and/or any use of any portion of the website located at www.regulars.in, business.regulars.com and/or any affiliated websites. All information, images, designs and/or content posted at the Regulars website from time to time is owned solely and in full by Regulars, Inc., and may not be accessed or used in any way except to the extent explicitly set forth in these General Website Terms.

You may not use any page-scrape, deep-link, robot, crawl, index, spider, click spam, macro programs, Internet agent, or other automatic device, program, algorithm or methodology which is intended to approximate any of the foregoing actions, to use, access, copy, acquire information, generate impressions or clicks, input information, store information, search, generate searches, or monitor any portion of the Regulars website or take any action in respect of merchants and/or other company information listed at the Regulars website from time to time. You may not modify, re-render, frame, mirror, truncate, add to, inject, filter or change the order of the information contained on any page of the Regulars web pages or any merchant information on any other web site or for any purpose without our express written permission. You may not copy, display, distribute, download, license, modify, publish, re-post, reproduce, reuse, sell, transmit, use to create a derivative work or otherwise use the content of this website for public or commercial purposes without our express written permission. Nothing on this website shall be construed to confer any grant or license of any intellectual property rights, whether by estoppel, by implication or otherwise.

You may not copy, derive, edit, translate, decompile, reverse engineer, modify, use, or reproduce any code or source relating to our website, including without limitation, any service or product Regulars offers. You may not cause to appear any pop-up, pop-under, exit windows, expanding buttons, banners advertisement, or anything else which minimizes, covers or otherwise inhibits the full display of the Regulars website. You may not use the Regulars website in any way which depletes web infrastructural resources, slows the transferring or loading of any web page or interferes with the normal operation of our website. You may not upload or transmit to the Regulars website any device, software, program or file that may damage the operation of any computer or the Regulars website, including without limitation, viruses or corrupt files. You may not disguise the origin of information transmitted to, from, or through the Regulars website. You may not circumvent any measures implemented by Regulars aimed at preventing violations of these General Website Terms. You may not violate the restrictions in any robot exclusion header. When you use the Regulars website or any information included therein for an authorized purpose, you must include all proprietary notices without changing, hiding or deleting them. Regulars makes no representations or warranties regarding any content or information posted at the Regulars website from time to time, including as to whether or not such content or information is accurate.

Regulars Merchant Terms & Conditions

THIS AGREEMENT for the licensing of technology, software and services by Nivel Solutions Private Limited to ..................... (hereinafter referred to as the “Agreement”) is made this ... day of ..... 20... and effective from even date.


  1. Nivel Solutions India Private Limited , having its Registered Office at#201, Ravoos Chaitra, 2nd Cross, Ayyappa Layout, Munnekolala, Marathahalli, Bangalore -560037 (hereinafter referred to as ‘Nivel’, which expression shall, unless it be repugnant to the context or meaning thereof, be deemed to mean and include its successors and permitted assigns), and
  2. ................... having its office at ................ (hereinafter referred to as ‘Merchant’, which expression shall, unless it be repugnant to the context or meaning thereof, be deemed to mean and include its successors and permitted assigns)

  1. Nivel has a product ‘Regulars’ that provides technology, software and/or services which can be used as an application in mobile devices provided by Nivel and the services can be accessed through the website 'www.regulars.co.in'. This Application/website helps in administering certain rewards of the loyalty program and/or analytic services.
  2. '..........................' is engaged (provide details of purchaser).

  3. The ‘purchaser’ is desirous of obtaining the licence to use this application and / or website for its business and has approached ‘Nivel’ for the same.

  4. ‘Nivel’ has agreed to provide the licence for use of its product ‘Regulars’ to the purchaser upon the terms and conditions as set forth in this Agreement.

    The following words where used in this Agreement will have the meanings as set out next to them:
    • "Application/Website" shall mean the applications pre-bundled with the mobile devices provided by Nivel. Website shall mean www.regulars.co.in through which certain rewards of loyalty programs may be administered and reports of analytics can be viewed.
    • "Customer Data" shall mean both personal and non-personal information of the customer/end-user including, by way of example and without limitation, the name, address, phone number, e-mail address, birthday, Facebook, Twitter usernames and/or any other social media, and information regarding the customers/end-users cell phone and/or other mobile device.
    • "Information" shall mean and include personal and non-personal information, technical information, device information and location information as collected by the Application/Website from time to time.
    • "Intellectual Property Rights" shall mean and include but not limited to all right, title and interest in and to the ‘regulars programs’ including, without limitation, any intellectual property rights and any improvements, modifications, enhancements or refinements thereto. Except as set forth in the Agreement, all rights not expressly granted are reserved.
    • "License Fee" means the royalty to be paid by 'Merchant' to 'Nivel' as detailed in this agreement.
    • "Parties" means 'Nivel' and '...............'. "Party" means either one of them.
    • "Services" means analytics and the platform for communicating with consumers.
    • "Subscriber" or "End-User" means any merchant/an individual person who is a subscriber of the regulars programs and its services.
    • "Subsription Plan" means the plan as selected by the Merchant from the plans available with Nivel as on the date of this agreement and/or as altered from time to time.
    • "Terms" means the terms and conditions as set forth in this Agreement.

    ‘Regulars hereby grants the ‘Merchant’ a limited, non-transferable, non-exclusive, revocable license to access and use Regulars hosted Merchant Web Portal (the "Portal") and the mobile device provided by Nivel pre-bundled with the ‘Regulars App’ for internal business purposes so long as the Merchants account with Regulars remains current and active. Regulars shall provide the Merchant with a password to access the Portal. The merchant shall be solely responsible for protecting the password and for any authorized or unauthorized use made of the password. The Portal, and all source code, copyrights and other intellectual property associated therewith, are and shall remain the sole and exclusive property of Regulars. The Merchant shall refrain from permitting any third party to use the password or otherwise access the Portal.

    1. * The Merchant shall use the Regulars Programs solely for the internal business purposes.
    2. * The Merchant shall not, for itself, any of its affiliates or any third party
      1. a. sell, rent, lease, license or sublicense, assign, distribute, or transfer the Regulars Programs,
      2. b. modify, change, alter, create derivative works of, decipher, decompile, disassemble, reconstruct, translate, reverse engineer, or discover any source code of the underlying ideas, algorithms, file formats, programming, or interoperability interfaces of the Regulars Programs,
      3. c. copy any tangible versions of the Regulars Programs, or
      4. d. remove from any of the Regulars Programs any language or designation indicating the confidential nature thereof or the proprietary rights of Regulars.
    3. * The Merchant shall not export, re-export or permit any third party to export or re-export, directly or indirectly, the Regulars Programs where such export or re-export is prohibited by applicable law without appropriate licenses and clearances.
    4. * In addition, Regulars retains the right, in its sole discretion, to approve, modify or refuse any Regulars related communications or proposed communications or messages to the Merchants customers or any Regulars end users.

    1. 1. Regulars is the sole and exclusive owner of all right, title and interest in and to any data provided to Regulars by the Merchants customers or any end user to Regulars in connection with the Regulars Programs, including without limitation all e-mail and/or other contact information ("Customer Data"). As such, the Merchant shall not, unless the applicable customer has separately taken all steps necessary to opt in to provide contact information, be provided with or otherwise have access to the Customer Data.
    2. 2. Regulars owns all right, title and interest in and to the Regulars Programs including, without limitation, any intellectual property rights and any improvements, modifications, enhancements or refinements thereto. Except as set forth in the Agreement, all rights not expressly granted to the Merchant are reserved. The Merchant agrees not to decipher, decompile, disassemble, reconstruct, translate, reverse engineer, or discover any of the Regulars Programs, intellectual property or ideas, algorithms, file formats, programming, or interoperability interfaces underlying or such intellectual property.

    1. Regulars warrants that Regulars has the authority to enter into this Agreement.
    2. 'Merchant' represents, warrants and covenants to Regulars that:
      1. It has the authority to enter into this Agreement;
      2. It will take proper care of the Regulars Kit and/or all equipment provided by Regulars to the Merchant and maintain all such equipment in good working order; and
      3. It will only use the Regulars Programs for lawful purposes and will not violate any laws as applicable from time to time or the intellectual property rights of any third party.
    3. Except as specifically provided in this section, each party expressly disclaims all warranties of any kind, express or implied, to the maximum extent permitted by applicable law, including without limitation the implied warranties of quality, accuracy, merchantability, fitness for a particular purpose and non-infringement. In addition, Regulars does not make any representations or warranties as to the results the Merchant may achieve on account using any regulars program or service. To the maximum extent permitted by applicable law, the ‘Merchant” expressly agrees that the use of regulars programs or services and the internet is at their sole risk. Regulars programs and services are provided on an "as is" and "as available" basis. The Merchant hereby acknowledges that they are solely responsible for obtaining and/or providing internet service to all locations in which the regulars programs are to operate.

    1. This Agreement shall commence on ......., known as Subscription Plan and shall continue for a period of ....... Months/years, unless terminated earlier in accordance with the provisions of clause 7.
    2. At the end of the Subscription Plan, unless the Merchant selects a new Subscription Plan, the Subscription Plan will automatically convert to a month-to-month Subscription Plan. This will be ongoing until the Merchant selects a new Subscription Plan or provides at least sixty (60) days written cancellation notice.

    1. Regulars’s current fees for the Regulars Programs and its services are as detailed in the Annexure I.
    2. Regulars reserves the right to amend the fees payable for the Regulars Programs at any time upon thirty (30) days’ prior notice to the Merchant; provided, however, that such amendment to the fees will not be applicable until the beginning of the next Subscription Period.
    3. The Merchant shall be responsible for any sales, use, value-added or import taxes, customs duties or similar taxes assessed in accordance with applicable law with respect to the provision of the Regulars Programs.
    4. The Merchant shall make the Payment within working days upon receipt of the invoice/from the date of installation of software, whichever is earlier.

    1. Either Party may after expiry of the initial period of 6 months of this Agreement terminate this Agreement by giving the other Party advance written notice of 60 days of its intention to terminate the Agreement without assigning any reason and by a 30 days written Notice if by mutual Agreement.
    2. Regulars may terminate the Agreement and/or the Merchants access to Regulars Programs in the event the Merchant fails to remain current in all fees due and owing to Regulars or in the event the Merchant breaches any of your obligations under the Agreement.
    3. Notwithstanding any other terms relating to the expiration and/or earlier termination of this Agreement, all provisions that by their nature extend beyond termination, shall remain in full force and effect.
    4. This Agreement terminates automatically, with no further action by the other party, if either party is adjudicated Bankrupt, files a voluntary petition of Bankruptcy, makes a general assignment for the benefit of creditors, is unable to meet its obligations in the normal course of business or if a receiver is appointed on account of either party’s insolvency.
    5. Upon termination, all items in the Regulars Kit must be returned to Regulars in the same condition in which it was delivered to the Merchant. The Merchant shall be responsible for all return shipping charges and for any damage incurred in the shipping process. If any item in the Regulars Kit is not returned, Regulars will charge for the cost of the item not returned. Regulars will prorate the last monthly subscription fee based on the date the Regulars Kit is received by Regulars.

    The Merchant shall be entitled to a '30day Money Back Guarantee' and if, within thirty (30) days of the Installation Date, the Merchant desires to have the Regulars Kit uninstalled, the Merchant shall provide written notice to Regulars within such 30-day period. Within thirty (30) days of Regulars’s receipt of the Regulars Kit, Regulars will refund any money collected for the initial monthly subscription fee in the same manner in which the initial fee was paid. All Onboarding, Activation, or Setup fees, once paid, are non-refundable.

    The Merchant shall use the mobile device provided by Nivel as per the instructions provided by Regulars and should take utmost care in handling the device. In case of any damage or destruction to the device occurring as a result of its usage in an inappropriate manner or in a manner specifically restricted by Regulars’ and/or in general mishanded by the Merchant and/or its staff/employees, the same shall be replaced by Nivel upon payment of charges as applicable to the device at the time of replacement.

    1. Any information that a receiving party knows or has reason to know (either because such information is marked or otherwise identified by the disclosing party orally or in writing as confidential or proprietary, has commercial value, or because it is not generally known in the relevant trade or industry) is "Confidential Information" of the disclosing party and will remain the sole property of the disclosing party. Such Confidential Information includes but is not limited to data, information (including personally identifiable information), ideas, materials, specifications, procedures, schedules, software, technical processes and formulas, source code, product designs, sales, cost and other unpublished financial information, product and business plans, advertising revenues, usage rates, advertising relationships, projections, marketing data and other similar information provided by a party. For avoidance of doubt, Customer Data shall be deemed Confidential Information of ‘Regulars’.
    2. Each party agrees that it will not disclose, use, modify, copy, reproduce or otherwise divulge such Confidential Information to any third party without the prior written approval of the disclosing party except that the receiving party shall have the right to disclose such Confidential Information to the extent required by applicable law or to the directors, officers or employees of the receiving party who have a need to know such Confidential Information in order to perform its obligations under the Agreement and to the extent such directors, officers or employees are subject to obligations of confidentiality and non-disclosure that are substantially similar to the obligations set forth in the Agreement.
    3. Exclusions
      The prohibitions contained in this Sections shall not apply to any information which,
      1. already lawfully known to the receiving party prior to such disclosure by the disclosing party;
      2. independently developed by the receiving party without access to or use of the disclosing party’s Confidential Information;
      3. disclosed in published materials;
      4. generally known to the public; or
      5. lawfully obtained from any third party
      In addition, a party will not be considered to have breached its obligations under the Agreement to the extent Confidential Information is required to be disclosed by any governmental authority, provided that, to the extent legally practicable, the receiving party advises the disclosing party prior to making such disclosure in order that the disclosing party may object to such disclosure, take action to ensure confidential treatment of the Confidential Information, or take such other action as it considers appropriate to protect the Confidential Information.

    he Merchant shall defend, indemnify, and hold Regulars and its affiliates and their respective directors, officers, employees, agents and representatives harmless from and against any third party suit, proceeding, assertion against any damages, judgments, liability, costs and expenses (including without limitation any reasonable attorneys’ fees) incurred arising from the Merchants breach of this Agreement, unauthorized use or misuse of the Regulars Programs or any unauthorized combination of any Regulars Program with any hardware, software, products, data or other materials not specified or provided by Regulars.

    Regulars’s aggregate liability for all claims (including claims for indemnification of third party damages) arising out of the Agreement, whether in contract, tort or otherwise, will not exceed the amount of fees paid by the Merchant to Regulars under the Agreement during the Six (6) months preceding the date on which the claim occurred. To the maximum extent permitted by applicable law, in no event will Regulars be liable for any loss of business profits, business interruption, loss of data or any special, indirect, exemplary, incidental or consequential damages arising from or in relation to the Agreement or the use of the Services, however caused and regardless of theory of liability. In addition, Regulars will not be liable for damage (physical or otherwise) incurred by the Merchant upon any asset or property from the installation or removal of any Regulars product or add-on in-store and will not be responsible for replacement or cost of repair if damages occur. This limitation will apply even if such damages were foreseeable and the Merchant had been advised or was aware of the possibility of such damages.

  14. NOTICE
    Any notices, requests, demands or other communication required or permitted to be given under this Agreement or for the purpose of this Agreement (“Notice”) shall be written in English and shall be delivered in person, or sent by courier or by certified or registered mail, postage prepaid or transmitted by facsimile and properly addressed as follows:

    Mr. Lakshmi Narayana Dronadula
    #201, Ravoos Chaitra, 2nd Cross,
    Ayyappa Layout, Munnekolala
    Marathahalli, Bangalore - 560037

    Contact No. -


    None of the Parties shall be liable to the other for any loss, delay, damage or other casualty suffered or incurred by the other owing to strike, riots, fires, explosions, acts of God, war, action of any Government or for any other cause which is beyond the reasonable control of that Party, and any failure or delay by any Party in the performance of any of its obligations under this Agreement owing to one or more of the foregoing causes shall not be considered breach of this Agreement. The Parties agree that any financial failure or non-performance of any financial obligations or covenants of the Parties shall not constitute a Force Majeure event.

  16. Independent Contractor
    The Agreement will not be construed as creating or constituting a partnership, joint venture, or agency relationship between the parties. Neither party will have the power to bind the other or incur obligations on the other’s behalf without the other’s prior written consent.

  17. Entire Agreement
    The Agreement will constitute the entire agreement between the parties with respect to the subject matter hereof and all prior oral or written agreements, representations or statements with respect to such subject matter are superseded hereby.

    1. In the event that any provision of this Agreement is found to be invalid, void or unenforceable, such provision shall be deemed to be deleted from this Agreement and the remaining provisions of this Agreement shall continue in full force and effect.
    2. Neither Party may assign or transfer all or part of its rights and/or obligations under this Agreement without the prior consent in writing of the other Party.
    3. This Agreement shall not be modified except by a written document, signed by an authorized signatory of each Party. No waiver by any Party or any breach or default under this Agreement shall be deemed to be a waiver of any preceding or subsequent breach or default.
    4. Each party will comply with all applicable laws, regulations, and ordinances relating to their performance hereunder.
    5. All rights and obligations hereunder shall be construed and interpreted in accordance with the laws of India. The parties irrevocably submit to the exclusive jurisdiction of the Courts in Bangalore, in all matters concerning this Agreement.
    6. The Merchant confirms that it has read and understood Regulars Privacy Policy, the terms of which are posted at the Website www.regulars.in and agrees to abide by the Privacy Policy.

IN WITNESS WHEREOF this AGREEMENT has been executed by the duly authorized representatives of the parties as of the date signed below:

For and on behalf of For and on behalf of
Nivel Solutions India Private Limited
Date :


Regulars User Terms & Conditions

This User Agreement (the "Agreement"), which is a legal agreement between you ("You" or "you") and Regulars, a unit of Nivel Solutions India Pvt Ltd. a company incorporated under the Companies Act, 1956 and having its registered office at #201, Ravoos Chaitra, 2nd Cross, Ayyappa Layout, Munnekolala, Marathahalli, Bangalore-560037 ("Regulars"), shall govern Your use of and access to the Application (as defined below) and the Website (as defined below). By making any use of the Application and/or Website and/or by checking any acceptance boxes, clicking any acceptance buttons, submitting any text or content, You (a) accept this Agreement and agree to be bound by each of its terms, and (b) represent and warrant to Regulars that (i) You are at least 18 years of age and have the authority to enter into this Agreement (either on your own behalf or by having a parent or legal guardian agree to the terms set forth herein on your behalf), (ii) this Agreement is binding and enforceable against You, (iii) to the extent an individual is accepting this Agreement on behalf of an entity, such individual has the right and authority to agree to all of the terms set forth herein on behalf of such entity, and (iv) You have read and understand Regulars's Privacy Policy, the terms of which are posted at the Website and incorporated herein by reference (the "Privacy Policy"), and agree to abide by the Privacy Policy. Regulars may amend this Agreement from time to time, each of which amendments shall be deemed to be effective 2 days after posting the updated Agreement at the Website or within the Application. You should check the Website, the Application and this Agreement regularly to ensure You remain current on the terms and agreements set forth herein.

  1. Purpose: The purpose of this Agreement is to set forth the terms and conditions under which, among other things, (i) Regulars will license to You use of certain of Regulars's technology, software and/or services such that You can utilize the Application through your mobile device, and (ii) You can access and/or use the Website (collectively, the "Purpose"). As stipulated elsewhere in this Agreement, Regulars does not exert any control over any merchants, businesses, commercial ventures or other third parties, and as such is not liable or responsible for any actions taken or omitted to be taken by any such third party.
  2. License: Regulars hereby grants You a non-transferable, non-exclusive, revocable, limited license to access and use Regulars's rewards / loyalty software platform commonly referred to as "Regulars Rewards" (the "Application") as made available through its website located at www.Regulars.co.in (the "Website") and/or via mobile application stores during the Term (as defined below) solely for the Purpose. Regulars may, from time to time, update or modify the Application, release new versions of the Application or create new modules related thereto, each of which may, at Regulars's discretion, be included within the license described above. You shall not be permitted to sublicense or transfer any of Your rights hereunder including, without limitation, access to the Application.
  3. Certain Restrictions: You shall not directly or indirectly copy or reproduce all or any part of the Application or the Website, whether electronically, mechanically or otherwise, in any form including, but not limited to, the copying of presentation, style or organization. You shall use the Application solely for its intended purposes and shall not use the Application for the benefit of any third party except as specifically contemplated under this Agreement. You shall not use the Application to post, transmit, convey, submit, distribute, store or destroy any content, photographs, descriptions, drawings, content, audio materials, text, messages or other information (collectively, "Posted Information"):
    1. in violation of any applicable law, statute, ordinance or regulation;
    2. in a manner that will infringe the intellectual property rights of others;
    3. that is defamatory, obscene or trade libelous;
    4. that contains any viruses, Trojan horses, worms, time bombs, cancel bots or other computer programming routines that are intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information;
    5. that is false, misleading or inaccurate in any way; or
    6. in violation of the any acceptable use policy or other policy posted at the Website or within the Application from time to time. You shall not violate or attempt to violate the security of the Application.
    You shall not reverse engineer, decompile, disassemble or otherwise attempt to derive source code or other trade secrets from the Application, including, without limitation, any of the software comprising or in any way making up a part of the Application. In addition, You will not export, re-export or permit any third party to export or re-export, directly or indirectly, the Application where such export or re-export is prohibited by applicable law without appropriate licenses and clearances. You shall defend and indemnify Regulars, at Your sole cost and expense, from and against any claims, damages, liabilities and/or expenses arising out of Your breach of any of Your obligations or representations set forth in this Section 3.
  4. Certain Responsibilities: You shall be solely responsible for:
    1. all Posted Information you input into the Application;
    2. ensuring that all Posted Information is appropriate in tone and is accurate;
    3. complying with all applicable laws, rules and regulations at all times; and
    4. maintaining all passwords and access codes to the Application, and refraining from sharing or otherwise permitting third parties to use any such passwords and/or access codes to access the Application.
  5. Regulars Rights: Regulars shall be entitled, at its sole discretion, to suspend, restrict and/or terminate, without notice of any kind, Your access to the Application or Your Regulars account for any reason. Notwithstanding the foregoing, Regulars shall not be required to review or monitor any Posted Information entered into the Application or otherwise submitted by You, and You shall be solely responsible for the veracity and accuracy of all such data, content and information.
  6. Fees: Regulars does not currently charge its users to access and use the Application, however Regulars may, at any point and in its discretion, elect to begin charging fees for use of various portions of the Application and/or for different levels of subscription or account.
  7. Term and Termination: This Agreement shall continue in full force until the earlier to occur of
    1. either party providing written or electronic notice of termination to the other party (at which point You shall no longer be entitled to access or use the Application), or
    2. Regulars electing to terminate Your access to the Application, with or without notice (the "Term"). For purposes of clarity, You are entitled to terminate your Regulars account at any time.
    Upon termination of this Agreement for any reason, You shall no longer be entitled to access or use the Application or any other non-public portions of the Website. In addition to the foregoing, in the event that Regulars determines, in its sole and absolute discretion, that You have breached this Agreement, threatened to breach this Agreement, committed any fraud or deception, breached any Regulars policy in effect from time to time or otherwise failed to perform to the standards required of Regulars, Regulars shall be entitled, at its discretion and in addition to any other remedies it may have hereunder and/or at law, to terminate, cancel or suspend Your access to the Application, in each of the foregoing cases at any time and for any period of time. Regulars shall not be responsible for the return of any Posted Information of any kind to You upon any termination of this Agreement or suspension of Your access to the Application, including without limitation any information input into the Application by You. Sections 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15 of this Agreement shall survive any termination of this Agreement.
  8. Intellectual Property:
    1. General Ownership.
      All trademarks, patents, copyrights and other intellectual property rights owned by either party on the date hereof shall continue to be owned solely by such party, and except as set forth herein, nothing in this Agreement shall be deemed to confer any rights to any such intellectual property on the other party. For purposes of clarity:
      1. as between You and Regulars, You shall be deemed to be the sole owner of all Posted Information entered into the Application or otherwise posted by You; and
      2. Regulars is the sole owner of the name "Regulars" as well as the Website, the Application, and all source code, object code, software, content, copyrights, trademarks, patents and other intellectual property related thereto or included therein. All suggestions, recommendations, bug-fixes, error-fixes or other communications from You to Regulars regarding the Application or the Website shall, upon submission to Regulars, be owned solely and exclusively by Regulars. In addition, Regulars shall be entitled to post feedback at the Website and within the Application (and/or allows others to do so), both positive and negative, regarding any user.
      You acknowledge and agree that the applicable supplier(s) of any third party software included within the Application shall own all worldwide rights, title and interest in and to such third party software (and any intellectual property rights therein), subject to such suppliers' license, if any, of such third party software to Regulars.
    2. Use of Posted Information.
      In exchange for Your use of the Website and/or the Application, You hereby grant to Regulars an unlimited, perpetual, irrevocable, fully-paid, transferable, assignable, sub-licensable, worldwide license to use, reproduce, modify, publish, edit, translate, distribute, commercially exploit, repurpose, perform and display any and all Posted Information You post to the Website, submit to Regulars or post through the Application, alone or as part of other works in any form, media or technology whether now known or hereafter developed, and to sublicense such rights through multiple tiers of sublicensees, in connection with Regulars performing the services described herein. Finally, You irrevocably waive, and cause to be waived, against Regulars and its users any claims and assertions of moral rights or attribution with respect to Your Posted Information. Regulars shall be entitled to display advertising and/or any other content at locations of its choosing within the Website and/or Application, including without limitation adjacent to Your Posted Information.
  9. Confidentiality; Non-Solicitation You agree to treat as confidential all confidential information of Regulars, not to use such confidential information for any purpose other than to the limited extent necessary to use the Application and not to disclose such confidential information to any third party except as may be reasonably required pursuant to this Agreement and subject to confidentiality obligations at least as protective as those set forth herein. Without limiting the generality of the foregoing, You shall use at least the same degree of care which You use to prevent the disclosure of Your own confidential information of like importance to prevent the disclosure of confidential information disclosed by Regulars, provided, however, that in no event shall such degree of care be less than reasonable in light of general industry practice. In addition, during the Term and for a period of one year thereafter, You shall refrain from directly or indirectly soliciting, enticing, persuading or inducing any individual who is then, or has been within the 1-year period prior to the applicable date, an employee of Regulars to terminate employment with Regulars or to become employed by or enter into contractual relations with any other individual or entity.
  10. Disclaimers
    1. No Warranties.
      Except as explicitly set forth herein, neither Regulars, its affiliates or any of any such party's equity holders, directors, officers, employees, agents, suppliers, licensors nor the like, makes any warranties of any kind, either expressed or implied, including, without limitation,
      1. warranties of merchantability or fitness for a particular purpose,
      2. that the Website or the Application will be error-free,
      3. as to a minimum level of uptime for the Application or the Website, or
      4. as to the results that may be obtained by You by entering into this Agreement and/or using the Application.
      You agree and acknowledge that the Application and Website are licensed and/or provided hereunder on an "as is" basis. In addition, You hereby agree and acknowledge that:
      1. Regulars shall not be responsible for any actions taken by any other party using the Application or reviewing any of Your Posted Information;
      2. Regulars does not recommend or endorse any third parties hereunder, and makes no representations or warranties whatsoever regarding any such third party;
      3. Regulars is not a party to any transaction between you and any store, retailer or business with which Regulars has a business relationship, and as such, any disputes regarding purchases, rewards and/or any other aspect of any transaction or other commercial dealings is solely between You and such third party;
      4. Regulars is not responsible for any other party's compliance with applicable laws, rules or regulations;
      5. Regulars's services are administrative in nature and Regulars is not responsible for ensuring that any third party honor any reward, loyalty or other obligations such third party may have towards You;
      6. Regulars shall not, under any set of circumstances, be responsible or liable for an content, text, photographs and/or other Posted Information, including any Posted Information which may violate applicable law and/or a third party's intellectual property rights; and
      7. the Application and/or Website may not function properly or as intended at times.
    2. Unavailability of Website or Application.
      You are responsible, at your sole cost and expense, for providing all equipment necessary to access the Internet, the Website and/or the Application. While it is Regulars's objective to make the Website and Application accessible at all times, the Website and/or Application may be unavailable from time to time for any reason including, without limitation, routine maintenance. In addition, various portions of the Website or Application may operate slowly from time to time. You understand and acknowledge that due to circumstances both within and outside of the control of Regulars, access to the Website and/or the Application may be interrupted, suspended or terminated from time to time. In particular, and not in limitation of the foregoing, Regulars shall not be liable in any way for any delay in responding to an inquiry or question forwarded by You or the effects any delay or unavailability may have on You. YOU AGREE THAT REGULARS SHALL NOT BE LIABLE FOR ANY DAMAGES ARISING FROM ANY SUCH INTERRUPTION, SUSPENSION OR TERMINATION OF THE WEBSITE AND/OR APPLICATION AND THAT YOU SHALL PUT IN PLACE CONTINGENCY PLANS TO ACCOUNT FOR SUCH PERIODIC INTERRUPTIONS OR SUSPENSIONS OF THE WEBSITE AND/OR APPLICATION.
  11. Limitation on Liability
  12. Force Majeure: Regulars shall not be liable to You for failure or delay in performing any obligations hereunder if such failure or delay is due to circumstances beyond its reasonable control.
  13. General Terms: You agree to abide by all restrictions displayed on the Website and/or within the Application, as and when they are updated from time to time, including, without limitation, the rules in this Section 13. Regulars reserves the right to remove any content You post to the Website or within the Application, block the sending of any inquiry or other content Regulars deems inappropriate in its sole discretion, and may terminate all access to the Website and/or Application at any time in its sole discretion for any or no reason. While Regulars reserves the right to monitor all postings and/or content posted at the Website and/or within the Application, it has no obligation to do so. The following terms and conditions govern general use of the Website:
    1. Permitted Uses: You may use the Website only in good faith for the purposes described herein. You may download and print out portions of the content from the Website for non-commercial purposes provided that You follow the rules in this Agreement. You may not use the Website or Application, or any business listings, contract information or other content, to promote another business or commercial venture.
    2. Distribution. Except as expressly permitted under other provisions of this Agreement, You may not modify, reproduce, duplicate, copy, photocopy, print, republish, display, translate, transmit, distribute, sell, resell, rent, lease, loan, exploit, reduce to any electronic medium or machine-readable form, or otherwise make available in any form or by any means all or any portion of the Website, the content or any information or materials retrieved from either of them, including, without limitation, graphics and logos, in whole or in part, for any purpose.
    3. Derivative Works. You may not create compilations or derivative works of the Website or the Application, the Website or Application content or any other materials from the Website or Application.
    4. Proprietary Notices. You may not remove, change or obscure and You must retain on all copies of the content You download any copyright notice or other proprietary notice, Privacy Policy, legal disclosures or terms of use contained in the content or on the Website.
    5. Infringement. You may not use the Website, Application, the Website and/or Application content or any other materials from the Website or Application in any manner that may infringe upon any copyright or other intellectual property right, proprietary right, or property right of Regulars or any third party.
    6. Information Distribution. You may not use the Website and/or Application or any communications service, chat room, message board, blog, forum, newsgroup, or other interactive service that may be available to You on or through the Website or Application to transmit, upload, post, distribute or facilitate distribution of, or otherwise make available any information or content, including text, communications, software, images, sounds, data or other information, that:
      • is false;
      • contains explicit or graphic descriptions or accounts of sexual acts, including, without limitation, sexual language of a violent or threatening nature directed at another individual or group of individuals;
      • includes any inside information and/or proprietary or confidential information learned or disclosed under nondisclosure agreements;
      • You are restricted from using under any law;
      • infringes upon the intellectual property rights of any third party; or
      • contains software viruses or any other computer code, files or programs that are designed or intended to disrupt, damage, or limit the functions of any software, hardware, or telecommunications equipment or to damage or obtain unauthorized access to any data or other information of any other party.
    7. Other Prohibited Uses. You may not use the Website or Application for any purpose that:
      • is unlawful, threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive of another's privacy, tortious, or otherwise violates Regulars's rules or policies;
      • victimizes, harasses, degrades, or intimidates an individual or group of individuals on the basis of religion, gender, sexual orientation, race, ethnicity, age, disability, or any other classification protected by law;
      • invades any person's or entity's privacy or other rights;
      • constitutes unauthorized or unsolicited advertising, junk or bulk e-mail (also known as "spamming"), chain letters, any other form of unauthorized solicitation, or any form of lottery or gambling;
      • misidentifies You or impersonates any person or entity, including, without limitation, any employee or representative of Regulars, or falsely states, implies, or otherwise misrepresents Your affiliation with a person or entity by, for example, pretending to be someone other than You or pretending to represent a company or organization that You are not affiliated with or authorized to represent; or
      • could otherwise reasonably be deemed or viewed to be unethical, illegal or offensive.
    8. Others' Personal Information. You may not knowingly solicit or collect personal information from a child 18 years old or younger without appropriate prior verifiable parental consent.
    9. Harm to Minors. You may not take any action on the Website or within the Application or use the Website and/or Application content to harm minors in any way.
    10. Solicitation. You may not use the Website or Application or any Website or Application content in a manner that violates any law for the time being in force regulating commercial e-mail, facsimile transmissions or telephone solicitations.
    The Website, the Application and the Website and Application content may contain and/or provide access to content provided by third parties, including, without limitation, information, dialogue, opinions, stories, advice, statistical data, text, software, music, sound, photographs, graphics, video, messages, and other materials, whether publicly or privately posted to or e-mailed or otherwise transmitted through the Website or Application ("Third Party Content") that may include content You find to be offensive, indecent or objectionable. The third party from whom or which any such Third Party Content originates is solely responsible for it and Regulars assumes no responsibility to verify, has no control or influence over, makes no representations regarding, and does not guarantee the accuracy, integrity or quality of any Third Party Content. Accordingly, Regulars has no liability of any kind to You or any other person relating to any Third Party Content, including, without limitation, mistake, misstatement of law, omission, falsehood, defamation, obscenity, pornography, profanity, opinion, representation and any other content contained in the Third Party Content or for any loss or damage of any kind incurred as a result of the use of any Third Party Content. Statements of opinion and commentary in Third Party Content are those of the third party and, unless Regulars expressly states in writing to the contrary, Regulars neither endorses nor adopts as its belief any such statements. Regulars may provide information in articles Regulars posts or links to through the Website only for educational and general informational purposes and not as professional advice. Regulars has made no attempt to verify any information contained in any such articles. As a convenience to You and other Website visitors, the Website may contain links to websites that are owned and operated by third parties that are not affiliated with Regulars. When You uses these links, You will leave the Website and Regulars will have no ability to protect Your interests. You visits linked websites at Your own risk and it is Your responsibility to take any protective measures to guard against viruses and other destructive elements. Regulars is not responsible for and, unless it expressly states otherwise in writing, makes no warranty or representation regarding and does not endorse any linked website or any service, product or information provided on or through the linked website.
  14. Copyright Infringement: Regulars respects the intellectual property of others, and asks You and all users to do the same. Material available on or through other websites may be protected by copyright and the intellectual property laws of India and/or other countries, and the terms of use of those websites, and not this Agreement, govern Your use of that material. It is Regulars's policy, in appropriate circumstances and at its discretion, to disable and/or terminate the accounts of users who may infringe or repeatedly infringe the copyrights or other intellectual property rights of Regulars and/or others. If You believe that Your intellectual property or work has been copied in a way that constitutes copyright infringement, or that your intellectual property rights have been otherwise violated, please provide the details to Regulars's Agent for Notice at contact@regulars.in
  15. Miscellaneous:
    1. All rights and obligations hereunder shall be construed and interpreted in accordance with the laws of India. The parties irrevocably submit to the exclusive jurisdiction of the Courts in Bangalore, in all matters concerning this Agreement.
    2. The relationship between the parties under this Agreement is that of independent contractors and neither shall be, nor represent itself to be, the joint venture, franchiser, franchisee, partner, agent or representative of the other party for any purpose whatsoever.
    3. This Agreement shall inure to the benefit of and be binding upon the parties hereto and their respective successors and assigns, but shall not be assignable by You without Regulars's prior written consent.
    4. If any provision of this Agreement is held to be unenforceable or invalid for any reason, or if any governmental agency rules that any portion of this Agreement is illegal or contrary to public policy, the remaining provisions, to the extent feasible, will continue in full force and effect with such unenforceable or invalid provision to be changed and interpreted to best accomplish its original intent and objectives.

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